Multimedia Entrepreneurship

Why study multimedia entrepreneurship?

Multimedia entrepreneurship majors will become creative content producers who can produce their own work — shoot and edit video, create music, engineer audio and navigate the copyright licensing.

  • This degree prepares students with the mindset of an entrepreneur accompanied by the technical skills necessary to succeed as a 21st century musician.
  • This interdisciplinary program partners with the Berklee College of Music and Avid Technology and is ultimately made possible by the Midco Media Center, a “tech sandbox” for students to explore audio, video, music and podcasting.
MME Tour at AU

MME Tour at AU

Beyond AU: Trent Lammers '24

Augustana University alumnus Trent Lammers '24, a multimedia entrepreneurship major, is the lead audio technician for DMM Systems — a concert production company based out of Hartford, South Dakota.

Trent Lammers '24

Trent Lammers '24


Related Programs of Study



Latest News

Augustana University will offer sports broadcasting as a minor beginning in the fall. The minor will help students build careers in a field that includes both traditional broadcast and cable outlets, and new and ongoing digital platforms.

In collaboration with Campus Ministry, the Augustana School of Music (SoM) invites the public to join the university community for its 2023 Christmas Vespers  Concert, “And a little child shall lead them" on Friday, Dec. 1, and Saturday, Dec. 2. For more information and how to purchase tickets, visit vko29.com/vespers.

Augustana University is proud to announce that its School of Music is hosting a 3-week Avid Media Creation Camp — part of an effort to re-envision summer programming that allows prospective students to gain hands-on learning opportunities and “Experience Augustana.”